Skip to main content

Bold Solutions Driven by
Real-World Biopharmaceutical Expertise

Act Now

DEFINITIVE

HEALTH PARTNERS

helps life science companies navigate the complex commercialization and market access landscape. We empower companies to develop definitive strategies and achieve commercial success.

We believe every person
deserves to live life to the
fullest with access to
transformative therapies.

Definitive Health Partners
helps life science companies
turn this vision into reality.

ABOUT

BE

DEFINITIVE.

Why work with us?

The commercialization and market access landscapes are complex and always evolving. Definitive Health Partners helps life science companies navigate this complexity and deliver precise, bold, and effective strategy to achieve commercial goals.

Our team consists of biopharmaceutical industry veterans with expertise across the entire commercialization spectrum. Our real-world experience enables us to develop tailored solutions that best fit your unique needs.

Expertise

Our decades of experience leading
rare disease and specialty biopharmaceutical brands across the entire product life cycle gives your teams the confidence needed to ensure commercial success.

Partnership

Transparency and accountability are our guiding principles. We become an extension of your team so you can count on us for delivering the solutions you need when you need them.

Results

Our leadership team is actively involved to ensure each project receives the level of expertise required for high-quality results and timely delivery. Our unique approach allows your team to exceed expectations and achieve outstanding client satisfaction.

SOLUTIONS

PRECISE, BOLD, EFFECTIVE SOLUTIONS

TAILORED TO YOUR NEEDS

Definitive Health Partners offers a comprehensive suite of commercialization and market access solutions to help your transformative therapy achieve its commercial goals.

We partner with life science companies to develop precise strategies with bold pull-through tactics. We solve each challenge with tailored solutions that match your commercial goals and vision. We enhance your team with in-depth knowledge and skills for flawless implementation.

End-to-End
Market Access Solutions

Definitive Health Partners helps transformative therapies obtain optimal and timely access and reimbursement through a customized approach at each customer touch point.

Strategy
Planning

Access &
Reimbursement

Payer Research
& Insight

Cost, Coding and
Coverage

Patient
Services

Claims
Data Analysis

Training &
Education

Distribution
Optimization

CMS
Policy

Pricing &
Contracting

Marketing &
Account
Resources

Patient
Advocacy

Proof-of-Concept to Post-Launch
Marketing Strategy 

The commercial landscape is constantly evolving with emerging diseases, changing customer dynamic, and new products and technology. Definitive Health Partners helps you navigate this ever-changing environment by providing clear and effective solutions starting from product conception to post-launch.

Our comprehensive process helps you develop strategies and tactics starting from the early stage of product development all the way to post-launch. We help companies build and enhance launch plans to establish commercial excellence and ensure ongoing success.

Uncovering
Market
Insights

  • Market sizing & assessment

  • Disease awareness

  • Market opportunity assessment

  • Decision-support modeling and quantitative analytics

  • Competitive analysis

Translating
Insights into
Actionable Strategies

  • Market shaping strategy

  • Launch strategy and planning

  • Learning & Development

  • Scenario planning

  • Competitive gaming

Delivering Product
Commercialization Success

  • Managed markets performance diagnostic

  • Unbranded & branded campaigns

  • Account segmentation

  • Tool development

  • Operational excellence

Driving Growth
of In-line
Products

  • Brand planning and strategy development

  • Life cycle planning

  • Loss-of-exclusivity planning

  • Competitive assessments/ Counter-Launch

How We’re Different

Understanding your customers in real time is vital. Definitive Health Partners offers a wide range of customizable market insights and solutions that can be integrated into your strategy development.

Senior leadership involvement throughout the process allows us to leverage our commercial DNA to translate insights into actionable strategies & tactics.

Research  +

Gains stakeholder feedback to address specific needs and challenges, while also leveraging industry insights to inform decision-making.

Insights  =

Insights are a deep understanding gained through analysis of data, research findings, and market research to gain a competitive edge.

Solutions

Solutions resolve issues by creating a specific course of action that considers long-term consequences and drives successful outcomes.

Professional Execution

•Research is designed and executed by senior leadership with deep commercial experience

•Proprietary reverse-engineering methodology (RIM) designed to uncover unique insights

•Results are analyzed by the same leadership team dedicated, professional staff

Deep Reach & Relationships

•HCPs & patient panels

•Payer panels representing Commercial, Medicare, and Medicaid lives

•Advisors are vetted for experience, candor, and reliability

•Recruitment into multiple sites of care (hospitals, pharmacies, IDNs, clinics, LTC, etc.)

Research

Primary
Research

•Primary quantitative research is conducted with payers, physicians, patients, and caregivers

•Custom studies focused on value creation:
Target product profile testing, Attitude and Usage, segmentation, positioning, product tracking, price
elasticity, etc.

Secondary
Research

•Definitive utilizes proprietary database of market research

•Systemic investigation allows for defining gaps and market insights

•Internal staff reviews competitive data to provide a cohesive roadmap and benchmarking

Interactive
Engagement

•Advisory boards and workshops

•Payer panels

•Offsite payer workshops

•Virtual advisory panels and focus groups

Claims/Data
Analytics

•Access to CMS and commercial data

•Analyses can include overall market size, demographics, coverage and reimbursement, and patient journey

Insights and Solutions

Discover what key insights lead to successful solutions.

Insight

Payer research revealed need for more in-depth product clinical information and data to enhance product differentiation

Solution

Development of unique value proposition and payer messaging focused on the product’s targeted mechanism of action

Insight

Provider research uncovered multiple deficiencies of current Hub provider

Solution

Formulation of Patient Services Refinement Plan, RFP Creation, and HUB Negotiation Assistance

Insight

KOL research revealed several gaps/inconsistencies in overall understanding of how both the patient and product journeys interact and impact each other

Solution

Development of a dynamic patient/product journey that uncovered unique ways to fill current gaps that enhanced patient outcomes

Insight

Claims analysis showed that providers were switching patients to a competitive product based on patient OOP costs

Solution

Analysis showing the impact of co-pay maximizers and accumulators on patient OOP liability and creation of internal assistance plan to minimize impact

Insight

CMS coverage and coding research showed that many providers were using a miscellaneous code for a reformulated product

Solution

Creation of company CMS policy and HCPCS application to establish a unique HCPCS code

Insight

Pricing and contracting research revealed potential for targeted stakeholder contracting

Solution

Creation of robust, stakeholder specific, pricing, and contracting guidelines

LEADERSHIP TEAM

DIVERSE BACKGROUNDS

REAL-WORLD BIOPHARMA EXPERTISE

Our team is comprised of biopharmaceutical industry veterans with 100+ years of combined experience in commercialization and market access.  Each team member brings unique expertise with stellar track records in achieving commercial success across various diseases and therapeutic areas.

Pedro Salomao
Founder and CEO

 

Pedro guides clients in developing Global, Market Access, Marketing, and Sales planning and execution strategies that address the rising challenges amidst the uncertain, complex, and evolving health care environment.

Pedro is a firm believer that patient-centric care is at the center of all great client engagements and should guide key elements of a successful commercial strategy.  He draws from his 20+ years of real-world biopharmaceutical experience to ensure clients develop bold strategies and drive operational and tactical excellence.  Before founding Definitive Health Partners, Pedro held leadership roles at various life science companies such as Boehringer Ingelheim, The Medicines Company, Baxter, Baxalta, and Shire where he led multiple orphan, biologic and specialty product launches.

Pedro has a BS in Cardiopulmonary Sciences from Northeastern University and an MBA in Marketing and Finance from Fordham University.

Michael Bradley
VP, Market Access

 

Michael Bradley ensures that life science companies strive to make access an integral part of all business planning. He advances and coordinates commercialization strategies that result in positive impact on patients, payers, customers, community, and companies.

Michael is an accomplished, creative, and innovative market access and commercialization launch leader with a focus on rare and ultra-rare diseases. Michael has decades of biopharmaceutical experience in value creation, pricing strategy, government policy, advocacy partnerships, HEOR, managed care, reimbursement, and patient support programs. During his nearly 25-year career at Baxter, Michael was an integral part of various launch teams with a successful track record in launching and securing access for biologic products in competitive markets.

Michael earned his BS in Biology and his MBA from California State University.

Sean Jeffries
Principal

 

Bringing more than two decades of dynamic leadership and strategic expertise in the life sciences sector, Sean stands as a seasoned executive with a wealth of experience in market access, specialty distribution, payer relations, and contracting.  Sean demonstrates exceptional proficiency in collaborating with companies to tackle unmet needs in commercial and launch efforts through well-defined market access initiatives and strategies spanning the entire product lifecycle.

Sean has a Bachelor of Science in Pre-Med Biology from Washington State University and a dual Masters of Business Administration/Masters of Health Services Administration from Arizona State University.

CONNECT

IT STARTS

WITH A

HELLO.

We’re more than happy to talk with you and share our wisdom. Please  CLICK HERE to send a message through your own email program. We look forward to hearing from you.